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Item Details
Title: 22 IMMUTABLE LAWS OF MARKETING
VIOLATE THEM AT YOUR OWN RISK
By: AL RIES
Format: paperback

List price: £16.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0887306667
ISBN 13: 9780887306662
Publisher: HARPERCOLLINS PUBLISHERS INC
Edition: 1ST PBK. ED
Pages: 143
Description: Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success.
Returns: Returnable
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THE 22 IMMUTABLE LAWS OF BRANDING
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THE MAKING OF A NAME (HB)
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