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Item Details
| Title:
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IRRESISTIBLE! MARKETS, MODELS, AND META-VALUE IN CONSUMER ELECTRONICS
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| By: |
George Bailey |
| Format: |
Hardback |
| List price:
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£17.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0131987585 |
| ISBN 13: |
9780131987586 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
5 January, 2006 |
| Pages: |
272 |
| Description: |
The consumer electronics industry is entering an era of rapid growth. This book previews the industry''s future - from online gaming to telehealthcare, and beyond. It offers guidance on many things, from technology platforms to user interface design, branding to channel strategies. It helps you: make decisions, find your differentiators, and more. |
| Illustrations: |
illustrations |
| Returns: |
Returnable |
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