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Item Details
Title: ECOLOGICAL RATIONALITY
INTELLIGENCE IN THE WORLD
By: Peter M. Todd, Gerd Gigerenzer
Format: Hardback

List price: £107.50
Our price: £94.06
Discount:
12.5% off
You save: £13.44
ISBN 10: 0195315448
ISBN 13: 9780195315448
Availability: Usually dispatched within 1-3 weeks.
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Publisher: OXFORD UNIVERSITY PRESS INC
Pub. date: 10 April, 2012
Pages: 608
Description: In this book, the authors argue that in an uncertain world, more information and computation are not always better, and we ask when, and why, less can be more. The answers to these questions constitute the idea of ecological rationality: how we are able to achieve intelligence in the world by using simple heuristics matched to the environments we face, exploiting the structures inherent in our physical, biological, social, and cultural surroundings.
Synopsis: "More information is always better, and full information is best. More computation is always better, and optimization is best." More-is-better ideals such as these have long shaped our vision of rationality. Yet humans and other animals typically rely on simple heuristics to solve adaptive problems, focusing on one or a few important cues and ignoring the rest, and shortcutting computation rather than striving for as much as possible. In this book, we argue that in an uncertain world, more information and computation are not always better, and we ask when, and why, less can be more. The answers to these questions constitute the idea of ecological rationality: how we are able to achieve intelligence in the world by using simple heuristics matched to the environments we face, exploiting the structures inherent in our physical, biological, social, and cultural surroundings.
Illustrations: 20 halftones, 70 line illus.
Publication: US
Imprint: Oxford University Press Inc
Returns: Returnable
Some other items by this author:
ADAPTIVE THINKING (PB)
BETTER DOCTORS, BETTER PATIENTS, BETTER DECISIONS (HB)
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BOUNDED RATIONALITY (PB)
CALCULATED RISKS: HOW TO KNOW WHEN NUMB (PB)
COGNITION AS INTUITIVE STATISTICS
COGNITION AS INTUITIVE STATISTICS
COGNITION AS INTUITIVE STATISTICS
COGNITION AS INTUITIVE STATISTICS (HB)
COGNITION AS INTUITIVE STATISTICS (PB)
COGNITIVE SEARCH
COGNITIVE SEARCH (HB)
EMPIRE OF CHANCE (HB)
EXPERTS IN SCIENCE AND SOCIETY (HB)
EXPERTS IN SCIENCE AND SOCIETY (PB)
GUT FEELINGS (PB)
GUT FEELINGS (PB)
HEURISTICS (HB)
HEURISTICS (PB)
HEURISTICS AND THE LAW (HB)
HOW TO STAY SMART IN A SMART WORLD (HB)
HOW TO STAY SMART IN A SMART WORLD (HB)
HOW TO STAY SMART IN A SMART WORLD (PB)
INTELLIGENCE OF INTUITION
INTELLIGENCE OF INTUITION (HB)
MUSIC AND CONNECTIONISM
MUSIC AND CONNECTIONISM (HB)
MUSIC AND CONNECTIONISM (PB)
MUSICAL NETWORKS (HB)
RATIONALITY FOR MORTALS (HB)
RATIONALITY FOR MORTALS (PB)
RECKONING WITH RISK (PB)
RISK SAVVY (PB)
RISK SAVVY (PB)
SIMPLE HEURISTICS THAT MAKE US SMART (PB)
SIMPLY RATIONAL (HB)
THE EMPIRE OF CHANCE (PB)
THE PROBABILISTIC REVOLUTION (PB)

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