HOW BRANDS GROW by Byron Sharp ( 9780195573565 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

HOW BRANDS GROW
WHAT MARKETERS DON'T KNOW

By:

Byron Sharp

Format:

Hardback

List price:

£24.99

Our price:

£24.24

Discount:

3% off

You save:

£0.75

ISBN 10:

0195573560

ISBN 13:

9780195573565

Availability:

Usually dispatched within 3-5 days.

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Stock:

Currently 92 available

Publisher:

OXFORD UNIVERSITY PRESS AUSTRALIA

Pub. date:

1 March, 2010

Pages:

246

Description:

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Synopsis:

Voted AdAge's Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Publication:

Australia

Imprint:

OUP Australia and New Zealand

Returns:

Returnable

Some other items by this author:

HOW BRANDS GROW AND HOW BRANDS GROW PART 2 (HB)

HOW BRANDS GROW: PART 2 (HB)

MARKETING (PB)

MARKETING: THEORY, EVIDENCE, PRACTICE (PB)