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Item Details
Title:
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BROADCAST/BROADBAND COPYWRITING
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By: |
Peter B. Orlik |
Format: |
Paperback |

List price:
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£137.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0205674526 |
ISBN 13: |
9780205674527 |
Publisher: |
PEARSON EDUCATION (US) |
Pub. date: |
1 July, 2009 |
Edition: |
8th Revised edition |
Pages: |
496 |
Synopsis: |
Broadcast/Broadband Copywriting is the most widely used book for learning how to write all types of copy for the electronic media. This book addresses the fundamental rules and techniques common to electronic media scripting with a depth of coverage unmatched by other texts, but without assuming any prior media writing, production, or advertising experience on the part of the reader. Return to PIC when completed. Thank you! |
Publication: |
US |
Imprint: |
Pearson |
Returns: |
Returnable |
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