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Item Details
Title: BROADCAST/BROADBAND COPYWRITING
By: Peter B. Orlik
Format: Paperback

List price: £137.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0205674526
ISBN 13: 9780205674527
Publisher: PEARSON EDUCATION (US)
Pub. date: 1 July, 2009
Edition: 8th Revised edition
Pages: 496
Synopsis: Broadcast/Broadband Copywriting is the most widely used book for learning how to write all types of copy for the electronic media. This book addresses the fundamental rules and techniques common to electronic media scripting with a depth of coverage unmatched by other texts, but without assuming any prior media writing, production, or advertising experience on the part of the reader. Return to PIC when completed. Thank you!
Publication: US
Imprint: Pearson
Returns: Returnable
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