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Item Details
Title: NEWS THAT MATTERS
TELEVISION AND AMERICAN OPINION
By: Shanto Iyengar, Donald R. Kinder
Format: Paperback

List price: £23.00
Our price: £20.70
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10% off
You save: £2.30
ISBN 10: 0226388581
ISBN 13: 9780226388588
Availability: Usually dispatched within 1-3 weeks.
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Publisher: THE UNIVERSITY OF CHICAGO PRESS
Pub. date: 24 September, 2010
Edition: Revised edition
Series: Chicago Studies in American Politics
Pages: 216
Description: Backed by careful analysis of public opinion surveys, the authors show how, despite changing American politics, those issues that receive extended coverage in the national news become more important to viewers, while those that are ignored lose credibility.
Synopsis: Almost twenty-five years ago, Shanto Iyengar and Donald R. Kinder first documented a series of sophisticated and innovative experiments that unobtrusively altered the order and emphasis of news stories in selected television broadcasts. Their resulting book, "News That Matters", now hailed as a classic by scholars of political science and public opinion alike, is here updated for the twenty-first century, with a new preface and epilogue by the authors. Backed by careful analysis of public opinion surveys, the authors show how, despite changing American politics, those issues that receive extended coverage in the national news become more important to viewers, while those that are ignored lose credibility. Moreover, those issues that are prominent in the news stream continue to loom more heavily as criteria for evaluating the president and for choosing between political candidates.
Illustrations: 1 line drawing
Publication: US
Imprint: University of Chicago Press
Returns: Returnable
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