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Item Details
| Title:
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CUSTOMER EXPERIENCE
FUTURE TRENDS AND INSIGHTS |
| By: |
Colin Shaw, Qaalfa Dibeehi, Steven Walden |
| Format: |
Hardback |
| List price:
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£49.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0230247814 |
| ISBN 13: |
9780230247819 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
9 September, 2010 |
| Pages: |
199 |
| Description: |
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share. |
| Synopsis: |
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share. |
| Illustrations: |
XVII, 199 p. |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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