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Item Details
| Title:
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SUPERMARKET WARS
GLOBAL STRATEGIES FOR FOOD RETAILERS |
| By: |
Andrew Seth, Geoffrey Randall |
| Format: |
Electronic book text |
| List price:
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£36.43 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0230513425 |
| ISBN 13: |
9780230513426 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
5 September, 2005 |
| Description: |
Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of play, looking in detail at the main competitors worldwide and analyzing the factors underlying their successes and failures. |
| Synopsis: |
Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of play, looking in detail at the main competitors worldwide and analyzing the factors underlying their successes and failures. The authors are leading commentators on this industry and identify the essential characteristics of a global strategy in food retailing and include many compelling examples. |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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