pickabook books with huge discounts for everyone
pickabook books with huge discounts for everyone
Visit our new collection website www.collectionsforschool.co.uk
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register
CATEGORY BROWSE
Arts

Agriculture

Biography

Business

Children's

Computing

Earth Sciences

Economics

Educational

Engineering

English Language Teaching (ELT)

Environment

Family

Fiction

Finance

Geography

Home

Humanities

Industry

Information

Information Technology

Interdisciplinary Subjects

Language

Law

Leisure Interests

Literature

Mathematics

Medicine

Planning

Practical Interests

Reference

Science

Social Sciences

Sport

Technology

Travel

Veterinary Science


ABOUT US
About Us
Contact Us
Terms & Conditions

Item Details
Title: THE BEHAVIORAL ECONOMICS OF BRAND CHOICE
By: Gordon R. Foxall, Jorge M. Olivera-Castro, Teresa C. Schrezenmaier
Format: Electronic book text

List price: £75.60


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 0230596738
ISBN 13: 9780230596733
Publisher: PALGRAVE MACMILLAN
Pub. date: 27 June, 2007
Synopsis: This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
Publication: UK
Imprint: Palgrave Macmillan
Returns: Non-returnable
Some other items by this author:
BEHAVIORAL PERSPECTIVE MODEL OF PURCHASE AND CONSUMPTION
COGNITIVE STYLE AND USE (PB)
COGNITIVE STYLES OF CONSUMER INITIATORS (PB)
CONSTRUCT VALIDITY AND GENERALIZABILITY OF THE KIRTON ADAPTATION-INNOVATION INVENTORY
CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR (HB)
CONSUMER BEHAVIOUR (PB)
CONSUMER BEHAVIOUR AS AN EVOLUTIONARY PROCESS
CONSUMER CHOICE (PB)
CONSUMER DECISION MAKING (PB)
CONSUMER INITIATORS
CONSUMER PSYCHOLOGY FOR MARKETING (PB)
CONSUMER PSYCHOLOGY FOR MARKETING (PB)
CONSUMER PSYCHOLOGY IN BEHAVIOURAL PERSPECTIVE (PB)
CONSUMERS IN CONTEXT (HB)
CONTEXT AND COGNITION (PB)
CONTINUUM OF CONSUMER CHOICE (HB)
EXPLAINING CONSUMER CHOICE
EXPLAINING CONSUMER CHOICE (HB)
EXPLAINING CONSUMER CHOICE (PB)
FACTOR ANALYTIC STUDY OF CONSUMER'S LOCATIONAL SPECIFIC VALUES (PB)
HOW INDIVIDUAL DIFFERENCES AND SITUATIONAL CONTEXT INFLUENCE COMPUTER UTILIZATION (PB)
IMPACT OF COGNITIVE STYLE ON VARIETY SEEKING BY FOOD INNOVATORS
MANAGEMENT OF USER-INITIATED NEW PRODUCT DEVELOPMENT
MARKETING IN THE SERVICE INDUSTRIES (HB)
MARKETING PSYCHOLOGY
MARKETING PSYCHOLOGY (HB)
PATTERNS OF CONSUMER VERSUS NON-CONSUMER STAKEHOLDER ORIENTATION (PB)
PERSPECTIVES ON CONSUMER CHOICE (HB)
PERSPECTIVES ON CONSUMER CHOICE (PB)
PSYCHOLOGICAL BASIS OF MARKETING (PB)
SOURCES OF CONSUMER SATISFACTION WITH BIRMINGHAM'S INTERNATIONAL CONVENTION CENTRE (PB)
STRATEGIES OF INNOVATION IN THE SMALL FIRM
STYLES OF MANAGERIAL CREATIVITY
THE BEHAVIORAL ECONOMICS OF BRAND CHOICE (HB)
THE MARKETING FIRM
THE ROUTLEDGE COMPANION TO CONSUMER BEHAVIOR ANALYSIS
THE ROUTLEDGE COMPANION TO CONSUMER BEHAVIOR ANALYSIS
THE ROUTLEDGE COMPANION TO CONSUMER BEHAVIOR ANALYSIS
THE ROUTLEDGE COMPANION TO CONSUMER BEHAVIOR ANALYSIS (HB)
THEORY OF THE MARKETING FIRM
UNDERSTANDING CONSUMER CHOICE
UNDERSTANDING CONSUMER CHOICE (HB)
UNDERSTANDING CONSUMER CHOICE (PB)
VARIATION IN ADDRESSING STAKEHOLDER NEEDS IN UK COMPANIES AND THE IMPLICATIONS FOR PERFORMANCE (PB)



Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 

NEW
Illustrated Encyclopedia of Science
By: CLAUDIA MARTIN
add to basket

Fiction
Impossible Creatures
By: KATHERINE RUNDELL
add to basket

Fiction
Not for the Faint of Heart
By: LEX CROUCHER
add to basket

Fiction
Secret of Golden Island
By: NATASHA FARRANT
add to basket

Early Learning
Dictionary Story
By: SAM WINSTON
add to basket

Early Learning
Little Worried Caterpillar (PB)
By: CHRISTINE PYM
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
add to basket

Early Learning
Nutty Numbers
By: DR. SEUSS
add to basket

Picture Book
All the Things We Carry PB
By: HELEN DOCHERTY
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
add to basket

Picture Book
Animal Swim School
By: KATE PERIDOT
add to basket