| Title:
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WHEN ECONOMICS MEANS BUSINESS
THE NEW ECONOMICS OF THE INFORMATION AGE |
| By: |
Sultan Kermally |
| Format: |
Paperback |
| List price:
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£20.99 |
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| ISBN 10: |
0273637401 |
| ISBN 13: |
9780273637400 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
9 December, 1998 |
| Pages: |
272 |
| Description: |
A re-appraisal of the economic foundations of business, fusing the language of economic theory with the new realities of a dynamic and complex global economy. |
| Synopsis: |
'Economics needs a basic rethink if it is to provide guidance in these extraordinary times. Sultan Kermally takes a big step down the path toward reviving economics for the start of the next millennium.'Tom PetersThe core of traditional management thinking is based on the foundations of traditional economic thinking.As economies shift from the industrial age to the information age, the rules of economic engagement are undergoing radical change. This information age is characterised by globalisation, rapid technological change, and the importance of knowledge in gaining and sustaining competitive advantage. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Non-returnable |
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