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Item Details
| Title:
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MARKETING
PRINCIPLES AND PRACTICE |
| By: |
Dennis Adcock, Al Halborg, Caroline Ross |
| Format: |
Paperback |
| List price:
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£78.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
027364677X |
| ISBN 13: |
9780273646778 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
27 April, 2001 |
| Edition: |
4th edition |
| Pages: |
568 |
| Description: |
This introduction to marketing explains core principles in the context of organizations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasizing the practical aspects of the subject. |
| Synopsis: |
Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Non-returnable |
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