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Item Details
The item which you searched for
has been replaced by a newer edition. To view details of the newer edition
click
here
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| Title:
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MARKETING PRINCIPLES AND PRACTICE
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| By: |
Dennis Adcock, Al Halborg, Caroline Ross |
| Format: |
Paperback |
| List price:
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£26.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0273627988 |
| ISBN 13: |
9780273627982 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
1 December, 1997 |
| Edition: |
3rd edition |
| Pages: |
496 |
| Description: |
The third edition of this best-selling text has been updated and revised to provide an up-to-date and student friendly introduction to marketing. New material on a number of areas has been added, including an extra chapter on international marketing |
| Synopsis: |
The third edition of this best selling text has been updated and revised to provide an up-to-date and student friendly introduction to marketing. New material on a number of areas has been added, including an extra chapter on international marketing. New case studies have also been included and the plates section has been expanded to provide even more colour and illustration. The book retains its fresh and accessible style, making it ideal for students on modular and other introductory courses. An instructors manual and OHPs are available along with a bank of multiple choice questions. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Non-returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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