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Item Details
| Title:
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GLOBAL MARKETING
A DECISION ORIENTED APPROACH |
| By: |
Sven Hollensen |
| Format: |
Paperback |
| List price:
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£42.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0273678396 |
| ISBN 13: |
9780273678397 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
13 May, 2004 |
| Edition: |
3 Rev ed |
| Pages: |
760 |
| Description: |
This text written from the perspective of the firm competing in international markets. Developed primarily for undergraduate and graduate courses in global/international marketing, it should also appeal to marketing managers who wish to keep abreast of the most recent developments in the field of global marketing. |
| Illustrations: |
glossary, index |
| Returns: |
Returnable |
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