MARKETING RESEARCH by Svend Hollensen, Marcus Schmidt ( 9780273646358 )

Item Details

Title:

MARKETING RESEARCH
AN INTERNATIONAL APPROACH

By:

Svend Hollensen, Marcus Schmidt

Format:

Paperback

List price:

£55.99

Our price:

£51.79

Discount:

7.5% off

You save:

£4.20

ISBN 10:

0273646354

ISBN 13:

9780273646358

Availability:

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Stock:

Currently 0 available

Publisher:

PEARSON EDUCATION LIMITED

Pub. date:

11 May, 2006

Pages:

632

Description:

Emphasises on the transformation of secondary and primary data into managerial insights, providing coverage of qualitative and quantitative research methods. This book is a useful resource for business students and managers conducting and using marketing research on a global scale. It also appeals to decision-makers and marketing managers alike.

Synopsis:

Marketing Research: An International Approach is a comprehensive text written with the decision-maker in mind. It is written from the perspective of the firm conducting marketing research in the national and international markets irrespective of its country of origin. This tools-oriented book shows how international marketing managers can transform existing (Secondary) and newly collected (primary) data into useful information.This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and international markets irrespective of its country of origin.This book is written for advanced undergraduate and graduate students studying Marketing Research. It is also appropriate for practitioners who wish to keep abreast of the most recent developments in the field.

Publication:

Imprint:

Financial Times Prentice Hall

Returns:

Returnable

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