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Item Details
Title: THE TEN PRINCIPLES BEHIND GREAT CUSTOMER EXPERIENCES
By: Matt Watkinson
Format: Paperback

List price: £20.00
Our price: £18.50
Discount:
7.5% off
You save: £1.50
ISBN 10: 0273775081
ISBN 13: 9780273775089
Availability: Usually dispatched within 3-5 days.
 Delivery rates
Stock: Currently 9 available
Publisher: PEARSON EDUCATION LIMITED
Pub. date: 6 December, 2012
Series: Financial Times Series
Pages: 240
Synopsis: Overall WINNER - CMI Management Book of the Year 2014 WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014 Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers' experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn't need to be complicated or cost a fortune.
Illustrations: Illustrations
Publication: UK
Imprint: FT Publishing International
Returns: Returnable
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