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Item Details
Title: THE PRESIDENTIAL CAMPAIGN FILM
A CRITICAL HISTORY
By: Joanne Morreale
Format: Paperback

List price: £35.00


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ISBN 10: 027595580X
ISBN 13: 9780275955809
Publisher: ABC-CLIO
Pub. date: 16 February, 1996
Series: Praeger Series in Political Communication
Pages: 224
Description: Traces the development of the documentary films produced for presidential candidates from Calvin Coolidge in 1923 to George Bush and Bill Clinton in 1992. The work analyses the production of candidates' images as the films evolve from classical to modern forms.
Synopsis: Morreale traces the development of the documentary films produced for presidential candidates from Calvin Coolidge in 1923 to George Bush and Bill Clinton in 1992. The work provides insight into today's visually oriented presidential campaign by analyzing the production of candidates' images as the films evolve from classical to modern forms. Campaign films are usually overlooked by campaign scholars, yet they provide the fullest available visual portrait of a candidate during a campaign, they encapsulate persuasive appeals and strategies, and they illustrate Republican and Democratic candidates' different approaches to mediated communication. Morreale concludes that presidential campaign films provide a lens through which we can view both changes and continuities in American politics and culture. Recommended for scholars and students of communication, political science, and history.
Illustrations: bibliography, index
Publication: US
Imprint: Praeger Publishers Inc
Returns: Non-returnable
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