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Item Details
| Title:
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INTERNATIONAL BUSINESS AND EUROPE IN TRANSITION
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| By: |
Fred Burton (Editor), Mo Yamin (Editor), Stephen Young (Editor) |
| Format: |
Hardback |
| List price:
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£149.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0333641965 |
| ISBN 13: |
9780333641965 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
3 April, 1996 |
| Series: |
Academy of International Business |
| Pages: |
266 |
| Description: |
Examines international business in the context of a rapidly changing Europe. This work presents research attempting to answer such questions as: is the vision of a Single European market realistic?; and what are the barriers to its achievement? |
| Synopsis: |
This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy? |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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