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Item Details
Title: MARKETING, MORALITY AND THE NATURAL ENVIRONMENT
By: Andrew Crane
Format: Paperback

List price: £21.99
Our price: £21.33
Discount:
3% off
You save: £0.66
ISBN 10: 0415439612
ISBN 13: 9780415439619
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 26 March, 2007
Series: Routledge Advances in Management and Business Studies
Pages: 218
Description: This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
Synopsis: This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
Illustrations: 3 black & white tables
Publication: UK
Imprint: Routledge
Returns: Returnable
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CORPORATE SOCIAL RESPONSIBILITY (HB)
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CORPORATIONS AND CITIZENSHIP
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GLOBAL FINANCE AND DEVELOPMENT
MARKETING, MORALITY AND THE NATURAL ENVIRONMENT
MARKETING, MORALITY AND THE NATURAL ENVIRONMENT
MARKETING, MORALITY AND THE NATURAL ENVIRONMENT
MARKETING, MORALITY AND THE NATURAL ENVIRONMENT
MARKETING, MORALITY AND THE NATURAL ENVIRONMENT (HB)
NATURAL SWIMMING POOLS (HB)
NATURAL SWIMMING POOLS (PB)
SOCIAL PARTNERSHIPS AND RESPONSIBLE BUSINESS
SOCIAL PARTNERSHIPS AND RESPONSIBLE BUSINESS
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STUDYGUIDE FOR BUSINESS ETHICS
THE OXFORD HANDBOOK OF CORPORATE SOCIAL RESPONSIBILITY (HB)
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