THE MANAGEMENT OF INTANGIBLES by Ahmed Bounfour ( 9780415439794 )

Item Details

Title:

THE MANAGEMENT OF INTANGIBLES
THE ORGANISATION'S MOST VALUABLE ASSETS

By:

Ahmed Bounfour

Format:

Paperback

List price:

£45.99

Our price:

£44.61

Discount:

3% off

You save:

£1.38

ISBN 10:

0415439795

ISBN 13:

9780415439794

Availability:

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Stock:

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

26 March, 2007

Pages:

336

Synopsis:

The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.

Publication:

Imprint:

Routledge

Returns:

Returnable

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