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Item Details
Title:
CORPORATE PUBLIC RELATIONS
A NEW HISTORICAL PERSPECTIVE
By:
Marvin N. Olasky
Format:
Paperback
List price:
£45.99
Our price:
£41.39
Discount:
10
% off
You save:
£4.60
ISBN 10:
0415515491
ISBN 13:
9780415515498
Availability:
Usually dispatched within 1-3 weeks.
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Stock:
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0
available
Publisher:
TAYLOR & FRANCIS LTD
Pub. date:
2 December, 2011
Series:
Routledge Communication Series
Pages:
190
Description:
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends.
Synopsis:
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.
Publication:
UK
Imprint:
Routledge
Returns:
Returnable
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