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Item Details
| Title:
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NO B.S. GUIDE TO BRAND-BUILDING BY DIRECT RESPONSE
THE ULTIMATE NO HOLDS BARRED PLAN TO CREATING AND PROFITING FROM A POWERFUL BRAND WITHOUT BUYING IT |
| By: |
Dan S. Kennedy, Forrest Walden, Jim Cavale |
| Format: |
Paperback |
| List price:
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£11.99 |
| Our price: |
£9.89 |
| Discount: |
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| You save:
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£2.10 |
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| ISBN 10: |
1599185334 |
| ISBN 13: |
9781599185330 |
| Availability: |
Usually dispatched within 3-5 days.
 Delivery
rates
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| Stock: |
Currently 2 available |
| Publisher: |
ENTREPRENEUR PRESS |
| Pub. date: |
18 March, 2014 |
| Series: |
No B.S. |
| Pages: |
280 |
| Description: |
Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make--first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Kennedy, with the sup |
| Synopsis: |
Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality? YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING? NOT PURCHASED OUTRIGHT.Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power. It's about getting a highly valuable brand? FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe? customers who believe in, promote and buy your brand. |
| Publication: |
US |
| Imprint: |
Entrepreneur Press |
| Returns: |
Returnable |
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Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
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