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Item Details
Title: AUDIENCE RESEARCH METHODOLOGIES
BETWEEN INNOVATION AND CONSOLIDATION
By: Geoffroy Patriarche (Editor), Helena Bilandzic (Editor), Jakob Linaa Jensen (Editor)
Format: Hardback

List price: £145.00
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ISBN 10: 0415827353
ISBN 13: 9780415827355
Availability: Usually dispatched within 1-3 weeks.
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Publisher: TAYLOR & FRANCIS LTD
Pub. date: 23 July, 2013
Series: Routledge Studies in European Communication Research and Education
Pages: 232
Synopsis: The transformations of people's relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.
Illustrations: 5 black & white tables, 8 black & white halftones, 6 black & white line
Publication: UK
Imprint: Routledge
Returns: Returnable
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