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Item Details
Title: MARKETING FOR ARCHITECTS AND ENGINEERS
A NEW APPROACH
By: Brian Richardson
Format: Paperback

List price: £74.99
Our price: £67.49
Discount:
10% off
You save: £7.50
ISBN 10: 0419202900
ISBN 13: 9780419202905
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 7 November, 1996
Pages: 148
Description: Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional
Synopsis: Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
Illustrations: black & white illustrations
Publication: UK
Imprint: Spon Press
Returns: Returnable
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