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Item Details
| Title:
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MARKETING FOR HIGHER AWARDS
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| By: |
David Needham, Rob Dransfield, Phil Guy |
| Format: |
Paperback |
| List price:
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£26.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
043545529X |
| ISBN 13: |
9780435455293 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
31 March, 1999 |
| Series: |
Business for Higher Awards with Marketing for Higher Awards |
| Pages: |
380 |
| Description: |
Drawing on the contemporary research and the latest in business thinking, this book offfers an introductory marketing text for students on BTEC HNC/HND courses and for those working towards other higher level professional and academic marketing awards. |
| Synopsis: |
This core textbook is completely matched to the revised specifications for the BTEC Higher National Certificate and Diploma awards for Business and Marketing. This single volume gives your students all the information and theory they need to cover this option route. The units are matched to the structure for the BTEC awards.Discussion points and tasks in each chapter reinforce the marketing theory and help students understand the subject.Contemporary case studies show the students how marketing really can work for businesses.References from current academic research and journals support the theory in the textbook.Further reading lists with plenty of references give students the opportunity to pursue particular areas.Deeper analysis of marketing concepts appropriate to this level of study makes this text ideal for CIM and other marketing course. |
| Illustrations: |
illustrations |
| Publication: |
UK |
| Imprint: |
Heinemann |
| Returns: |
Non-returnable |
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