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Item Details
| Title:
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FROM ASSETS TO PROFITS
COMPETING FOR IP VALUE AND RETURN |
| By: |
Bruce Berman |
| Format: |
Hardback |
| List price:
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£42.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0470225386 |
| ISBN 13: |
9780470225387 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
1 October, 2008 |
| Series: |
Intellectual Property - General, Law, Accounting & Finance, Management, |
| Pages: |
320 |
| Description: |
Edited by industry expert Bruce Berman and with contributions from the top names in IP management, From Assets to Profits provides a detailed overview of what intellectual property assets are, how they work, and what professionals need to know about them to succeed in today's competitive business environment. |
| Synopsis: |
Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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