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Item Details
Title: MANAGING BUSINESS RELATIONSHIPS
By: David I. Ford, Lars-Erik Gadde, Hakan Hakansson
Format: Paperback

List price: £41.95
Our price: £37.76
Discount:
10% off
You save: £4.19
ISBN 10: 047072109X
ISBN 13: 9780470721094
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 2 September, 2011
Edition: 3rd Revised edition
Pages: 252
Description: * Enables students and managers to understand the reality of business networks and how to manage them * Updated with the IMP Group s latest thinking from research, consulting and teaching experience over the past five years * Includes case material from across Europe .
Synopsis: No company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and other counterparts. What happens in these relationships is critical to the success of any business. Managing a company's relationships and its position in the network is a central, but often misunderstood aspect of business. This new edition of Managing Business Relationships aims to help managers and students understand the reality of business networks and how to manage in them. It has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group and includes new chapters on Intermediation in Business Networks, the Economics of Business Relationships and the Practice of Business Networking. Features: Provides a structured way to understand business networks and their meaning for the practicing manager. Offers a complete analysis of management in different relationships including those with customers, suppliers, distributors and development counterparts.Presents a practical analysis of the problems and choices that managers face in developing and changing their relationships and a guide to the critical skills of business networking. The book is vital reading for students of business marketing, purchasing, business networks and relationship management. It is also a valuable resource for all managers operating in business networks, including those in marketing, purchasing, strategy, technical development and distribution.
Illustrations: Illustrations
Publication: UK
Imprint: John Wiley & Sons Ltd
Returns: Returnable
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ACCOUNTING IN NETWORKS (HB)
ACCOUNTING IN NETWORKS (PB)
BRIDGE EMPLOYMENT
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BUSINESS NETWORK LEARNING
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CORPORATE TECHNOLOGICAL BEHAVIOUR
CORPORATE TECHNOLOGICAL BEHAVIOUR
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CORPORATE TECHNOLOGICAL BEHAVIOUR (HB)
CORPORATE TECHNOLOGICAL BEHAVIOUR (PB)
DEVELOPING RELATIONSHIPS IN BUSINESS NETWORKS (HB)
INDUSTRIAL TECHNOLOGICAL DEVELOPMENT
INDUSTRIAL TECHNOLOGICAL DEVELOPMENT
INDUSTRIAL TECHNOLOGICAL DEVELOPMENT
INDUSTRIAL TECHNOLOGICAL DEVELOPMENT (HB)
INDUSTRIAL TECHNOLOGICAL DEVELOPMENT (PB)
KNOWLEDGE AND INNOVATION IN BUSINESS AND INDUSTRY
KNOWLEDGE AND INNOVATION IN BUSINESS AND INDUSTRY
KNOWLEDGE AND INNOVATION IN BUSINESS AND INDUSTRY
KNOWLEDGE AND INNOVATION IN BUSINESS AND INDUSTRY
KNOWLEDGE AND INNOVATION IN BUSINESS AND INDUSTRY (HB)
KNOWLEDGE AND INNOVATION IN BUSINESS AND INDUSTRY (PB)
MANAGING BUSINESS RELATIONSHIPS
MANAGING BUSINESS RELATIONSHIPS
MANAGING BUSINESS RELATIONSHIPS (PB)
MANAGING TECHNOLOGICAL DEVELOPMENT
MANAGING TECHNOLOGICAL DEVELOPMENT
MANAGING TECHNOLOGICAL DEVELOPMENT
MANAGING TECHNOLOGICAL DEVELOPMENT
MANAGING TECHNOLOGICAL DEVELOPMENT
MANAGING TECHNOLOGICAL DEVELOPMENT
MANAGING TECHNOLOGICAL DEVELOPMENT (HB)
MASTERING EXCHANGE-TRADED EQUITY DERIVATIVES (PB)
NO BUSINESS IS AN ISLAND
NO BUSINESS IS AN ISLAND
NO BUSINESS IS AN ISLAND (HB)
RETHINKING MARKETING
STUDIES IN INDUSTRIAL PURCHASING (PB)
SUPPLY NETWORK STRATEGIES (PB)
THE BUSINESS MARKETING COURSE
THE BUSINESS MARKETING COURSE
THE BUSINESS MARKETING COURSE (PB)
UNDERSTANDING BUSINESS MARKETING AND PURCHASING (PB)
UNDERSTANDING BUSINESS MARKETS (PB)
USE OF SCIENCE AND TECHNOLOGY IN BUSINESS
USE OF SCIENCE AND TECHNOLOGY IN BUSINESS (HB)

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