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Item Details
Title: COMPETITIVE STRATEGY FOR DUMMIES
By: Richard Pettinger
Format: Paperback

List price: £15.99
Our price: £11.67
Discount:
27% off
You save: £4.32
ISBN 10: 0470779306
ISBN 13: 9780470779309
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 2 April, 2009
Pages: 392
Description: Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms.
Synopsis: Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage. Chapters include: What Competitive Strategy actually is The foundations of strategy and the five forces of competition Assessing the competition and strategic management in action Developing a competitive strategy Looking to the future and mergers and acquisitions
Illustrations: Illustrations
Publication: UK
Imprint: John Wiley & Sons Ltd
Returns: Returnable
Some other items by this author:
AN INTRODUCTION TO ORGANISATIONAL BEHAVIOUR (PB)
BUSINESS STUDIES FOR DUMMIES
BUSINESS STUDIES FOR DUMMIES
BUSINESS STUDIES FOR DUMMIES(R) (PB)
CONSTRUCTION MARKETING (PB)
CONTEMPORARY STRATEGIC MANAGEMENT (PB)
FUTURE OF INDUSTRIAL RELATIONS (PB)
GLOBAL ORGANIZATIONS
GLOBAL ORGANIZATIONS (PB)
INTRODUCTION TO CORPORATE STRATEGY (PB)
INTRODUCTION TO MANAGEMENT (PB)
INTRODUCTION TO MANAGEMENT (PB)
INTRODUCTION TO MANAGEMENT (PB)
INVESTMENT APPRAISAL (HB)
INVESTMENT APPRAISAL (PB)
MANAGEMENT (PB)
MANAGEMENT FOR DUMMIES
MANAGEMENT FOR DUMMIES
MANAGEMENT FOR DUMMIES
MANAGEMENT FOR DUMMIES (PB)
MANAGEMENT FOR DUMMIES?, UK EDITION
MANAGEMENT FOR DUMMIES?, UK EDITION
MANAGEMENT FUR DUMMIES
MANAGEMENT FUR DUMMIES
MANAGEMENT FUR DUMMIES (PB)
MANAGING FLEXIBLE WORKING
MANAGING FOR DUMMIES
MANAGING FOR DUMMIES
MANAGING FOR DUMMIES
MANAGING FOR DUMMIES (PB)
MANAGING THE FLEXIBLE WORKFORCE (HB)
MANAGING THE FLEXIBLE WORKFORCE (PB)
MANAGING THE FLEXIBLE WORKFORCE (PB)
MASTERING BASIC MANAGEMENT (PB)
MASTERING EMPLOYEE DEVELOPMENT (PB)
MASTERING MANAGEMENT SKILLS (PB)
MASTERING ORGANISATIONAL BEHAVIOUR (PB)
MEASURING MANAGERIAL AND BUSINESS PERFORMANCE (PB)
MEASURING MANAGERIAL AND BUSINESS PERFORMANCE (PB)
ORGANIZATIONAL BEHAVIOUR
ORGANIZATIONAL BEHAVIOUR
ORGANIZATIONAL BEHAVIOUR
ORGANIZATIONAL BEHAVIOUR
ORGANIZATIONAL BEHAVIOUR
ORGANIZATIONAL BEHAVIOUR (HB)
ORGANIZATIONAL BEHAVIOUR (PB)
PREPARING AND HANDLING INDUSTRIAL TRIBUNAL CASES (PB)
SOCIO-ECONOMIC FOUNDATIONS OF SUSTAINABLE BUSINESS
SOCIO-ECONOMIC FOUNDATIONS OF SUSTAINABLE BUSINESS (HB)
STRESS MANAGEMENT
STRESS MANAGEMENT (PB)
THE FUTURE OF INDUSTRIAL RELATIONS (PB)
THE LEARNING ORGANIZATION
THE LEARNING ORGANIZATION (PB)
THE LOWDOWN: TOP TIPS FOR WANNABE CEOS
THE LOWDOWN: TOP TIPS FOR WANNABE CEOS
TOP TIPS FOR WANNABE CEOS (CD)
WEEKEND MBA FOR DUMMIES (PB)


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