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Item Details
Title: COMPETITOR ANALYSIS
TURNING INTELLIGENCE INTO SUCCESS
By: David Hussey, Per V. Jenster
Format: Paperback

List price: £34.99
Our price: £31.49
Discount:
10% off
You save: £3.50
ISBN 10: 0471499919
ISBN 13: 9780471499916
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 7 November, 2000
Series: CBI Series in Practical Strategy
Pages: 294
Description: This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition.
Synopsis: This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. Competitor Analysis: Turning Intelligence into Success goes beyond the broad concepts, and gives practical advice on how to obtain and use the necessary information, offers strategies for both attack and defence. The text builds on a sound conceptual foundation, and draws heavily on the authora s practical experience.
Illustrations: Ill.
Publication: UK
Imprint: John Wiley & Sons Ltd
Returns: Returnable
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