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Item Details
| Title:
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WHARTON ON MAKING DECISIONS
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| By: |
Robert E. Gunther, Stephen J. Hoch (Editor), Howard C. Kunreuther (Editor) |
| Format: |
Paperback |
| List price:
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£26.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0471689386 |
| ISBN 13: |
9780471689386 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
3 September, 2004 |
| Pages: |
352 |
| Description: |
This book assembles leading researchers who demonstrate how to apply the latest approaches to the science of decision--making from four perspectives: personal, managerial, negotiator, and consumer. Stephen J. Hoch (Philadelphia, PA) is the John J. Pomerantz Professor of Marketing at the Wharton School, University of Pennsylvania. |
| Synopsis: |
Perspectives from leaders in decision science at Wharton Organized in part through Whartona s Risk Management and Decision Processes Center, the book assembles leading researchers from Whartona s business faculty who demonstrate how to apply the latest approaches in decision--making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
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