 |
|
|
Item Details
| Title:
|
THE INSEAD-WHARTON ALLIANCE ON GLOBALIZING
STRATEGIES FOR BUILDING SUCCESSFUL GLOBAL BUSINESSES |
| By: |
Hubert Gatignon (Editor), John R. Kimberly (Editor), Robert E. Gunther |
| Format: |
Electronic book text |
| List price:
|
£135.00 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0511522096 |
| ISBN 13: |
9780511522093 |
| Publisher: |
CAMBRIDGE UNIVERSITY PRESS |
| Pub. date: |
14 January, 2010 |
| Description: |
INSEAD-Wharton Alliance experts explore the controversial topic of how business can respond to globalization. |
| Synopsis: |
The INSEAD-Wharton Alliance combines the insights of two leading global business schools to examine the forces that are driving firms to globalize, the consequences - positive and negative - that accompany increasing globalization, and their managerial and political implications. Written by experts in diverse management disciplines - including leadership, finance, marketing, and operations management - the book is an important contribution to contemporary business strategy. In contrast to strident and often heavily rhetorical debates, this volume focuses on the managerial strategies involved in globalizing businesses, including leadership, market entry and managing risks. The non-partisan treatment of the issues will be of interest to managers wrestling with the many challenges of globalizing, to policy makers interested in whether and how to either slow or to accelerate the process, and to those in non-governmental organizations concerned with understanding global business challenges. |
| Illustrations: |
15 tables |
| Publication: |
UK |
| Imprint: |
Cambridge University Press (Virtual Publishing) |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|