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Item Details
| Title:
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MASS COMMUNICATION THEORY
FOUNDATIONS, FERMENT, AND FUTURE, INTERNATIONAL EDITION |
| By: |
Stanley J. Baran, Dennis K. Davis |
| Format: |
Paperback |
| List price:
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£57.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
049590290X |
| ISBN 13: |
9780495902904 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
10 March, 2011 |
| Edition: |
International Edition |
| Pages: |
480 |
| Description: |
Introduces you to classical mass communication theories and explains the media literacy movement in terms you can understand. |
| Synopsis: |
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, International Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course. |
| Publication: |
US |
| Imprint: |
Wadsworth Publishing Co Inc |
| Returns: |
Returnable |
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