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Item Details
Title: MARKETING
THE ENCYCLOPAEDIC DICTIONARY
By: David Mercer
Format: Paperback

List price: £36.99
Our price: £27.00
Discount:
27% off
You save: £9.99
ISBN 10: 0631211268
ISBN 13: 9780631211266
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 16 January, 1999
Pages: 600
Description: aeo Offers the reader a highly practical reference guide. aeo Gives an authoritative and comprehensive overview of the whole field of marketing. aeo Provides extensive cross--referencing enabling easy reference from one entry to another. aeo Developed over the past half decade with contributions from marketing experts and organizations.
Synopsis: Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non--profit sectors, together with new developments in marketing theory and practice.
Publication: UK
Imprint: Blackwell Publishers
Returns: Returnable
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