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Item Details
Title: MARKETING
By: David Mercer
Format: Paperback

List price: £42.99
Our price: £31.38
Discount:
27% off
You save: £11.61
ISBN 10: 0631196382
ISBN 13: 9780631196389
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 19 December, 1995
Edition: 2nd Revised edition
Pages: 576
Description: Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up--to--date and innovative.
Synopsis: Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up--to--date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
Illustrations: 0
Publication: UK
Imprint: Blackwell Publishers
Returns: Returnable
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