NEGATIVE CAMPAIGNING by Richard R. Lau, Gerald M. Pomper ( 9780742527324 )

Item Details

Title:

NEGATIVE CAMPAIGNING
AN ANALYSIS OF U. S. SENATE ELECTIONS

By:

Richard R. Lau, Gerald M. Pomper

Format:

Paperback

List price:

£38.00

Our price:

£34.20

Discount:

10% off

You save:

£3.80

ISBN 10:

0742527328

ISBN 13:

9780742527324

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Publisher:

ROWMAN & LITTLEFIELD

Pub. date:

28 June, 2004

Series:

Campaigning American Style

Pages:

224

Synopsis:

Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.

Publication:

Imprint:

Rowman & Littlefield Publishers

Returns:

Returnable

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