COMPETITIVE ADVANTAGE by Michael E. Porter ( 9780743260879 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

COMPETITIVE ADVANTAGE
CREATING AND SUSTAINING SUPERIOR PERFORMANCE

By:

Michael E. Porter

Format:

Paperback

List price:

£16.99

Our price:

£12.40

Discount:

27% off

You save:

£4.59

ISBN 10:

0743260872

ISBN 13:

9780743260879

Availability:

Usually dispatched within 1-2 days.

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Stock:

Currently 5 available

Publisher:

SIMON & SCHUSTER

Pub. date:

19 January, 2004

Edition:

Export

Pages:

592

Description:

The essential complement to the pathbreaking book COMPETITIVE STRATEGY, Michael E. Porter's COMPETITIVE ADVANTAGE explores the underpinnings of competitive advantage in the individual firm.

Synopsis:

COMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, COMPETITIVE ADVANTAGE takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. That the phrases 'competitive advantage' and 'sustainable competitive advantage' have become commonplace is testimony to the power of Porter's ideas. COMPETITIVE ADVANTAGE has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.

Publication:

Imprint:

The Free Press

Returns:

Returnable

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