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Item Details
| Title:
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VALUE FOR MONEY MARKETING
A GUIDE TO MEASURING MARKETING PERFORMANCE |
| By: |
RODDY MULLIN |
| Format: |
paperback |
| List price:
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£9.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0749435534 |
| ISBN 13: |
9780749435530 |
| Publisher: |
KOGAN PAGE LTD |
| Series: |
MARKETING IN ACTION S. |
| Pages: |
224 |
| Description: |
A discussion of marketing accountability: controlling marketing budgets and ensuring that marketing activity produces measurable effects. It covers: marketing spending; the marketing process; creating a marketing budget; controlling and measuring the operation; pitfalls; and more. |
| Illustrations: |
ILLUSTRATIONS |
| Returns: |
Non-returnable |
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