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Item Details
| Title:
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THE MARKETING PLAN
A STEP-BY-STEP GUIDE |
| By: |
John Westwood |
| Format: |
Paperback |
| List price:
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£19.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0749437480 |
| ISBN 13: |
9780749437480 |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
14 February, 2002 |
| Edition: |
3rd Revised edition |
| Series: |
Professional Paperbacks |
| Pages: |
224 |
| Description: |
Revised to include market research methods, presentation software and approaches to the key trading areas of Europe, North America and the Asia-Pacific, this practical guide takes readers step-by-step through the marketing planning process to the preparation of all types of marketing plans. |
| Synopsis: |
A well-devised marketing plan can improve a company's performance and should be the focus of all marketing aims, proposals and activities. This practical guide should clarify the complexities faced by those responsible for compiling a plan and sets out clear guidelines on how to go about this task. Containing market research methods, presentational software and approaches to the key areas of Europe, North America and Asia Pacific, this guide takes the reader step-by-step through the marketing planning process to the preparation of all types of marketing plans. Processes discussed are: the collection of company and product information; assessment of the competition; marketing strategies; promotion strategies; different approaches for different markets; and writing the marketing plan. |
| Illustrations: |
illustrations |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Returnable |
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