FOCUS GROUPS AS QUALITATIVE RESEARCH by David L. Morgan ( 9780761903437 )

Item Details

Title:

FOCUS GROUPS AS QUALITATIVE RESEARCH

By:

David L. Morgan

Format:

Paperback

List price:

£36.99

Our price:

£33.29

Discount:

10% off

You save:

£3.70

ISBN 10:

0761903437

ISBN 13:

9780761903437

Availability:

Usually dispatched within 3-5 days.

Delivery rates

Stock:

Currently 2 available

Publisher:

SAGE PUBLICATIONS INC

Pub. date:

23 October, 1996

Edition:

2nd ed.

Series:

Qualitative Research Methods

Pages:

Description:

The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines.Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.

Synopsis:

The extensively revised edition of the bestselling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines.Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.

Publication:

Imprint:

SAGE Publications Inc

Returns:

Returnable

Some other items by this author:

A NEW ERA IN FOCUS GROUP RESEARCH (HB)

BASIC AND ADVANCED FOCUS GROUPS (PB)

ESSENTIALS OF DYADIC INTERVIEWING