ELECTRONIC MARKETING AND THE CONSUMER by Robert A. Peterson (Editor) ( 9780761910701 )

Item Details

Title:

ELECTRONIC MARKETING AND THE CONSUMER

By:

Robert A. Peterson (Editor)

Format:

Paperback

List price:

£84.00

Our price:

£75.60

Discount:

10% off

You save:

£8.40

ISBN 10:

0761910700

ISBN 13:

9780761910701

Availability:

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Stock:

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Publisher:

SAGE PUBLICATIONS INC

Pub. date:

6 May, 1997

Pages:

208

Description:

Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; computers and the Internet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and `smart cards'.Real-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.

Synopsis:

Publication:

Imprint:

SAGE Publications Inc

Returns:

Returnable

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