COMMUNICATION PLANNING by Sherry Devereaux Ferguson ( 9780761913146 )

Item Details

Title:

COMMUNICATION PLANNING
AN INTEGRATED APPROACH

By:

Sherry Devereaux Ferguson

Format:

Paperback

List price:

£128.00

Our price:

£115.20

Discount:

10% off

You save:

£12.80

ISBN 10:

0761913149

ISBN 13:

9780761913146

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

SAGE PUBLICATIONS INC

Pub. date:

3 August, 1999

Series:

SAGE Series in Public Relations

Pages:

280

Description:

The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.

Synopsis:

The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents.Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations.Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management

Publication:

Imprint:

SAGE Publications Inc

Returns:

Returnable

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