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Item Details
| Title:
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RESEARCHING THE PUBLIC OPINION ENVIRONMENT
THEORIES AND METHODS |
| By: |
Sherry Devereaux Ferguson |
| Format: |
Paperback |
| List price:
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£128.00 |
| Our price: |
£115.20 |
| Discount: |
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| You save:
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£12.80 |
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| ISBN 10: |
0761915311 |
| ISBN 13: |
9780761915317 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
11 May, 2000 |
| Series: |
SAGE Series in Public Relations |
| Pages: |
312 |
| Description: |
Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media. |
| Synopsis: |
Researching the Public Opinion Environment informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four looks at the impact of the media. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Returnable |
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