CONSTRUCTING EFFECTIVE QUESTIONNAIRES by Robert A. Peterson ( 9780761916413 )

Item Details

Title:

CONSTRUCTING EFFECTIVE QUESTIONNAIRES

By:

Robert A. Peterson

Format:

Paperback

List price:

£133.00

Our price:

£119.70

Discount:

10% off

You save:

£13.30

ISBN 10:

0761916415

ISBN 13:

9780761916413

Availability:

Usually dispatched within 1-3 weeks.

Delivery rates

Stock:

Currently 0 available

Publisher:

SAGE PUBLICATIONS INC

Pub. date:

22 December, 1999

Pages:

152

Description:

At the heart of all successful survey research is asking the right questions. Constructing Effective Questionnaires is intended for all who commission, conduct, and evaluate research based on asking questions. This book offers Robert Peterson's pragmatic perspective on questionnaire construction - one based on a balance of personal experience plus in-depth knowledge of the conceptual and methodological literature of the behavioral sciences. From specific question wording to overall questionnaire design, the book is a comprehensive guide to this critical element of survey research. Throughout the book, Peterson repeatedly stresses the importance of empirically testing and evaluating questions, not only to identify whether they work, but also "why" they work.

Synopsis:

Asking the right questions is at the heart of all successful survey research. This text will teach students and new researchers how to commission, conduct and evaluate research based on asking these questions. The author's experience as well as in-depth knowledge of conceptual and methodological literature make this an invaluable guide for all those new to survey research.

Publication:

Imprint:

SAGE Publications Inc

Returns:

Returnable

Some other items by this author:

ADOPTED BY GOD (PB)

ASSURANCE OF SALVATION (PB)

BUSINESS ETHICS (HB)

CALVIN AND THE ATONEMENT (PB)

CONSTRUCTING EFFECTIVE QUESTIONNAIRES

ELECTRONIC MARKETING AND THE CONSUMER