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Item Details
Title:
FOCUSED ISSUE ON THE MARKETING PROCESS IN ORGANIZATIONAL COMPETENCE
By:
Ron Sanchez (Editor), Jorg Freiling (Editor)
Format:
Hardback
List price:
£93.99
Our price:
£84.59
Discount:
10
% off
You save:
£9.40
ISBN 10:
0762312092
ISBN 13:
9780762312092
Availability:
Usually dispatched within 1-3 weeks.
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Stock:
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available
Publisher:
EMERALD PUBLISHING LIMITED
Pub. date:
1 December, 2005
Series:
Research in Competence-Based Management 1
Pages:
282
Description:
Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories.
Synopsis:
This first volume of "Research in Competence-Based Management (RCBM)" signals the launch of a long-awaited outlet for peer-reviewed research papers contributing to advancement of competence-based management theory. Each volume in "RCBM" will be focused on a key aspect of competence theory. The focus in this volume on "The Marketing Process in Organizational Competence" reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. Papers in this volume explore key aspects of the common conceptual foundations of competence and marketing theories, and help to make clear the great relevance of marketing theory for competence-based management theory and practice, as well as the relevance of competence theory for marketing theory and practice. Papers by authors from both the marketing and competence fields elaborate the nature of the marketing process and clarify the ways in which the marketing process is integral to building and leveraging organizational competences.
Publication:
US
Imprint:
JAI Press Inc.
Returns:
Returnable
Some other items by this author:
A FOCUSED ISSUE ON BUILDING NEW COMPETENCES IN DYNAMIC ENVIRONMENTS
A FOCUSED ISSUE ON BUILDING NEW COMPETENCES IN DYNAMIC ENVIRONMENTS (HB)
A FOCUSED ISSUE ON IDENTIFYING, BUILDING AND LINKING COMPETENCES
A FOCUSED ISSUE ON IDENTIFYING, BUILDING AND LINKING COMPETENCES (HB)
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A FOCUSSED ISSUE ON COMPETENCE PERSPECTIVES ON NEW INDUSTRY DYNAMICS (HB)
AKTIONSFELDER DES KOMPETENZ-MANAGEMENTS
AUTOPOIESIS IN ORGANIZATION THEORY AND PRACTICE
AUTOPOIESIS IN ORGANIZATION THEORY AND PRACTICE (HB)
COMPETENCE BUILDING AND LEVERAGING IN INTERORGANIZATIONAL RELATIONS
COMPETENCE BUILDING AND LEVERAGING IN INTERORGANIZATIONAL RELATIONS (HB)
COMPETENCE PERSPECTIVE ON MANAGING INTERNAL PROCESS
COMPETENCE PERSPECTIVE ON MANAGING INTERNAL PROCESS (HB)
COMPETENCE PERSPECTIVES ON LEARNING AND DYNAMIC CAPABILITIES
COMPETENCE PERSPECTIVES ON LEARNING AND DYNAMIC CAPABILITIES (HB)
COMPETENCE PERSPECTIVES ON MANAGING INTERFIRM INTERACTIONS
COMPETENCE PERSPECTIVES ON MANAGING INTERFIRM INTERACTIONS (HB)
COMPETENCE PERSPECTIVES ON RESOURCES, STAKEHOLDERS AND RENEWAL
COMPETENCE PERSPECTIVES ON RESOURCES, STAKEHOLDERS AND RENEWAL (HB)
DIE ABHANGIGKEIT DER ZULIEFERER (PB)
DIE RESSOURCEN- UND KOMPETENZPERSPEKTIVE DES STRATEGISCHEN MANAGEMENTS (PB)
ENHANCING COMPETENCES FOR COMPETITIVE ADVANTAGE
ENHANCING COMPETENCES FOR COMPETITIVE ADVANTAGE (HB)
ENTREPRENEURIAL MARKETING
ENTREPRENEURSHIP (PB)
FOCUSED ISSUE ON MANAGING KNOWLEDGE ASSETS AND ORGANIZATIONAL LEARNING
FOCUSED ISSUE ON MANAGING KNOWLEDGE ASSETS AND ORGANIZATIONAL LEARNING (HB)
FOCUSED ISSUE ON THE MARKETING PROCESS IN ORGANIZATIONAL COMPETENCE
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FOCUSED ISSUE ON UNDERSTANDING GROWTH (HB)
IMPLEMENTING COMPETENCE-BASED STRATEGIES (HB)
KNOWLEDGE MANAGEMENT AND ORGANIZATIONAL COMPETENCE (HB)
KNOWLEDGE MANAGEMENT AND ORGANIZATIONAL COMPETENCE (PB)
MANAGEMENT VON AD-HOC-KRISEN (PB)
MARKT UND UNTERNEHMUNG
MID-RANGE MANAGEMENT THEORY
MID-RANGE MANAGEMENT THEORY
MID-RANGE MANAGEMENT THEORY (HB)
MODULARITY, STRATEGIC FLEXIBILITY, AND KNOWLEDGE MANAGEMENT (HB)
RELATIONAL PRACTICES, PARTICIPATIVE ORGANIZING
RELATIONAL PRACTICES, PARTICIPATIVE ORGANIZING (HB)
RESEARCH IN COMPETENCE-BASED MANAGEMENT
RESEARCH IN COMPETENCE-BASED MANAGEMENT (HB)
RESEARCH IN COMPETENCE-BASED MANAGEMENT (HB)
RESOURCE-BASED VIEW UND OKONOMISCHE THEORIE
RESSOURCENORIENTIERTE REORGANISATIONEN (PB)
STRATEGIC LEARNING AND KNOWLEDGE MANAGEMENT (HB)
SYSTEMS PERSPECTIVES ON RESOURCES, CAPABILITIES, AND MANAGEMENT PROCESSES (HB)
THE NEW STRATEGIC MANAGEMENT (PB)
THEORY DEVELOPMENT FOR COMPETENCE-BASED MANAGEMENT (HB)
THEORY DEVELOPMENT OF COMPETENCE-BASED MANAGEMENT (HB)
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