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Item Details
| Title:
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IMAGINING CONSUMERS
DESIGN AND INNOVATION FROM WEDGWOOD TO CORNING |
| By: |
Regina Lee Blaszczyk |
| Format: |
Paperback |
| List price:
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£20.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0801869145 |
| ISBN 13: |
9780801869143 |
| Publisher: |
JOHNS HOPKINS UNIVERSITY PRESS |
| Pub. date: |
31 March, 2002 |
| Series: |
Studies in Industry and Society |
| Pages: |
400 |
| Description: |
This work tells the story of American consumer society from the perspective of mass-market manufacturers and retailers. Based on research in corporate archives, it supplies an appraisal of the history of American business, culture and consumerism with case studies from key firms. |
| Synopsis: |
This work tells the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than 80 percent of those buying mass-manufactured goods by the 1920s. Based on extensive research in untapped corporate archives, "Imagining Consumers" supplies an appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms - including the Homer Laughlin China Company, the Kohler Company and Corning Glass Works - and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware. |
| Illustrations: |
51 halftones, 9 colour plates |
| Publication: |
US |
| Imprint: |
Johns Hopkins University Press |
| Returns: |
Non-returnable |
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