TELEVISION AND ITS AUDIENCE by Patrick Barwise, Andrew Ehrenberg ( 9780803981553 )

Item Details

Title:

TELEVISION AND ITS AUDIENCE

By:

Patrick Barwise, Andrew Ehrenberg

Format:

Paperback

List price:

£59.99

Our price:

£53.99

Discount:

10% off

You save:

£6.00

ISBN 10:

0803981554

ISBN 13:

9780803981553

Availability:

This item will be printed on demand and will usually be dispatched within 10 days.

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Stock:

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Publisher:

SAGE PUBLICATIONS LTD

Pub. date:

24 November, 1988

Series:

SAGE Communications in Society series

Pages:

220

Description:

Synopsis:

This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world.The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed.The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.

Publication:

Imprint:

SAGE Publications Ltd

Returns:

Non-returnable

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