| Title:
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INTEGRATED COMMUNICATION
SYNERGY OF PERSUASIVE VOICES |
| By: |
Esther Thorson (Editor), Jeri Moore (Editor) |
| Format: |
Hardback |
| List price:
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£145.00 |
| Our price: |
£130.50 |
| Discount: |
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£14.50 |
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| ISBN 10: |
0805813918 |
| ISBN 13: |
9780805813913 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
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| Publisher: |
TAYLOR & FRANCIS INC |
| Pub. date: |
1 February, 1996 |
| Pages: |
396 |
| Description: |
The result of a series of papers presented at the 11th annual Advertising and Consumer Psychology Conference held in Chicago, this volume goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works for optimal marketing effects. |
| Synopsis: |
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Lawrence Erlbaum Associates Inc |
| Returns: |
Returnable |