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Item Details
| Title:
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THE BUSINESS OF CULTURE
STRATEGIC PERSPECTIVES ON ENTERTAINMENT AND MEDIA |
| By: |
Joseph B. Lampel (Editor), Jamal Shamsie (Editor), Theresa K. Lant (Editor) |
| Format: |
Paperback |
| List price:
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£48.99 |
| Our price: |
£44.09 |
| Discount: |
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| You save:
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£4.90 |
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| ISBN 10: |
0805855823 |
| ISBN 13: |
9780805855821 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS INC |
| Pub. date: |
1 July, 2005 |
| Series: |
Organization and Management Series |
| Pages: |
344 |
| Description: |
Concerns the management of creativity and innovation. This book provides serious analysis of the cultural industries - media, entertainment, film, music, and the arts -from a business perspective. It covers as many industries as possible from many different perspectives. It is a useful primer on cultural industries for students and scholars. |
| Synopsis: |
The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio, and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in the entertainment and media sector. But it should also provide valuable insights to managers and entrepreneurs who operate in environments that share the creative uncertainty and performance ambiguity that characterize most cultural industries. |
| Illustrations: |
black & white illustrations |
| Publication: |
US |
| Imprint: |
Lawrence Erlbaum Associates Inc |
| Returns: |
Returnable |
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