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Item Details
Title: THE MARKETING FIRM
ECONOMIC PSYCHOLOGY OF CORPORATE BEHAVIOUR
By: Kevin J. Vella, Gordon R. Foxall
Format: Electronic book text

List price: £79.95


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 0857936506
ISBN 13: 9780857936509
Publisher: EDWARD ELGAR PUBLISHING LTD
Pub. date: 31 December, 2011
Pages: 328
Publication: UK
Imprint: Edward Elgar Publishing Ltd
Returns: Non-returnable
Some other items by this author:
BEHAVIORAL PERSPECTIVE MODEL OF PURCHASE AND CONSUMPTION
COGNITIVE STYLE AND USE (PB)
COGNITIVE STYLES OF CONSUMER INITIATORS (PB)
CONSTRUCT VALIDITY AND GENERALIZABILITY OF THE KIRTON ADAPTATION-INNOVATION INVENTORY
CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR (HB)
CONSUMER BEHAVIOUR (PB)
CONSUMER BEHAVIOUR AS AN EVOLUTIONARY PROCESS
CONSUMER CHOICE (PB)
CONSUMER DECISION MAKING (PB)
CONSUMER INITIATORS
CONSUMER PSYCHOLOGY FOR MARKETING (PB)
CONSUMER PSYCHOLOGY FOR MARKETING (PB)
CONSUMER PSYCHOLOGY IN BEHAVIOURAL PERSPECTIVE (PB)
CONSUMERS IN CONTEXT (HB)
CONTEXT AND COGNITION (PB)
CONTINUUM OF CONSUMER CHOICE
CONTINUUM OF CONSUMER CHOICE (HB)
EXPLAINING CONSUMER CHOICE
EXPLAINING CONSUMER CHOICE (HB)
EXPLAINING CONSUMER CHOICE (PB)
FACTOR ANALYTIC STUDY OF CONSUMER'S LOCATIONAL SPECIFIC VALUES (PB)
HOW INDIVIDUAL DIFFERENCES AND SITUATIONAL CONTEXT INFLUENCE COMPUTER UTILIZATION (PB)
IMPACT OF COGNITIVE STYLE ON VARIETY SEEKING BY FOOD INNOVATORS
MANAGEMENT OF USER-INITIATED NEW PRODUCT DEVELOPMENT
MARKETING IN THE SERVICE INDUSTRIES (HB)
MARKETING PSYCHOLOGY
MARKETING PSYCHOLOGY (HB)
PATTERNS OF CONSUMER VERSUS NON-CONSUMER STAKEHOLDER ORIENTATION (PB)
PERSPECTIVES ON CONSUMER CHOICE (HB)
PERSPECTIVES ON CONSUMER CHOICE (PB)
PSYCHOLOGICAL BASIS OF MARKETING (PB)
SOURCES OF CONSUMER SATISFACTION WITH BIRMINGHAM'S INTERNATIONAL CONVENTION CENTRE (PB)
STRATEGIES OF INNOVATION IN THE SMALL FIRM
STYLES OF MANAGERIAL CREATIVITY
THE BEHAVIORAL ECONOMICS OF BRAND CHOICE
THE BEHAVIORAL ECONOMICS OF BRAND CHOICE (HB)
THE MARKETING FIRM (HB)
THE ROUTLEDGE COMPANION TO CONSUMER BEHAVIOR ANALYSIS
THE ROUTLEDGE COMPANION TO CONSUMER BEHAVIOR ANALYSIS
THE ROUTLEDGE COMPANION TO CONSUMER BEHAVIOR ANALYSIS
THE ROUTLEDGE COMPANION TO CONSUMER BEHAVIOR ANALYSIS (HB)
THEORY OF THE MARKETING FIRM
UNDERSTANDING CONSUMER CHOICE
UNDERSTANDING CONSUMER CHOICE (HB)
UNDERSTANDING CONSUMER CHOICE (PB)
VARIATION IN ADDRESSING STAKEHOLDER NEEDS IN UK COMPANIES AND THE IMPLICATIONS FOR PERFORMANCE (PB)



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