| Title:
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CONTINUUM OF CONSUMER CHOICE
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| By: |
Gordon R. Foxall |
| Format: |
Hardback |
| List price:
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£135.00 |
| Our price: |
£121.50 |
| Discount: |
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| You save:
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£13.50 |
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| ISBN 10: |
1032201576 |
| ISBN 13: |
9781032201573 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
12 March, 2024 |
| Series: |
Routledge Studies in Marketing |
| Pages: |
240 |
| Description: |
The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme. |
| Illustrations: |
3 Tables, black and white; 34 Line drawings, black and white; 34 Illustrations, black and white |
| Returns: |
Returnable |