| Title:
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ADVERTISING AGE
THE PRINCIPLES OF ADVERTISING AND MARKETING COMMUNICATION AT WORK |
| By: |
Esther Thorson, Margaret Duffy |
| Format: |
Mixed media product |
| List price:
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£27.99 |
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further information.
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| ISBN 10: |
1111970467 |
| ISBN 13: |
9781111970468 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
15 August, 2011 |
| Pages: |
224 |
| Description: |
Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book helps you learn what it's like to work in these fields and about the tools available to you as a professional persuader in media environment. |
| Synopsis: |
Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's like to work in these fields and about all the tools available to you as a professional persuader in today's media environment. |
| Publication: |
US |
| Imprint: |
South-Western College Publishing |
| Returns: |
Returnable |